Anytime Billboard

99 Cans of Beer in a Box

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BeerQwestBrian  

Austin Beerworks from – you guessed it – Texas has introduced the world's first, and I hope only, 99-pack of beer. What started as a joke turned into a great marketing plan. The brewery started by renaming the popular Peacemaker Ale into what is now called Anytime Ale. Check out the video after the break for all the details.

 It just goes to show that everything is bigger in Texas.

Tags:Cans Source: Time.com
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